Introducing Keraterm

Specifically Formulated For Straightened And Chemically Treated Hair.

Keraterm is the new professional program to discipline frizzy hair, enriched with Keratin, Karite Butter and Macadamia Oil, designed to perfect and maintain the straight look obtained both with chemical treatments and with hot styling tools.

The problem many women have is how to handle frizzy, rebellious, undisciplined hair. They tend to use too many aggressive chemical treatments and persistently use brushes, hairdryers and straighteners. In these conditions of excessive chemical, mechanical and thermal stress, the outside layer of the hair fiber loses its natural elasticity and softness, the keratin structure of the hair suffers and becomes fragile,can break,becomes brittle and split ends form.

Innovative THERMO-ACTIVE technology used with heat, activated with heat, protects from heat and makes Keraterm a true friend of straighteners and hairdryers, because it: Makes hair easier and quicker to blow dry and style (reducing mechanical stress) Reduces straightening time (making the hair healthier by reducing thermal stress) Combats humidity, frizz and static electricity Leaves hair soft and shiny.