Keraterm

KERATERM

A NEW ERA FOR HANDLING STRAIGHT HAIR

Keraterm is the new professional program to discipline frizzy hair, enriched with Keratin, Karitè Butter and Macadamia Oil, designed to perfect and maintain the straight look obtained both with chemical treatments and with hot styling tools. The delicate, balanced formula nourishes, hydrates and protects the hair for a perfectly straight finish with a progressive, lasting result.

The problem many women have is how to handle frizzy, rebellious, undisciplined hair.

They tend to use too many aggressive chemical treatments and persistently use brushes, hairdryers and straighteners. In these conditions of excessive chemical, mechanical and thermal stress, the outside layer of the hair fibre loses its natural elasticity and softness, the keratin structure of the hair suffers and becomes fragile, can break, becomes brittle and split ends form.

Innovative thermo-active technology used with heat, activated with heat, protects from heat and makes KKeraterm a true “friend” of straighteners and hairdryers, because it;
• Makes hair easier and quicker to blow dry and style (reducing mechanical stress)
• Reduces straightening time (making the hair healthier by reducing thermal stress)
• Combats humidity, frizz and static electricity
• Leaves hair soft and shiny.

The results will leave hair silky and disciplined, soft and full of body, frizz-free and easier to handle and style. After a few applications with the straightener, a brush and hairdryer is all that’s required for excellent management and maintenance of perfectly straight hair.

KERATIN

Penetrates into the hair instantly making structure, vitality and energy.

SHEA BUTTER

It helps to moisturise dry hair, from roots to ends, improves the condition of the hair and gives them shine. Repairs damaged and brittle hair, and prevents the appearance of split ends.

MACADAMIA OIL

Obtained by cold pressing of the macadamia nut, is characterised by an extremely smooth and rapid absorption. Rich in Vitamin E, nourishes and intensely hydrates, leaving the hair soft, shiny and silky.

THE STRAIGHTENING RITUAL RANGE

Keraterm Shampoo

The anti-frizz disciplining shampoo cleanses delicately and eliminates frizz, leaving hairstyles flowing, smooth and easy to comb and bringing softness, shine and vitality without weighing down the hair.

Keraterm Mask

The anti-frizz disciplining mask disentangles, nourishes and hydrates hair, effectively combating frizz, static electricity and humidity, leaving hair smooth, silky and shiny without weighing it down.

Keraterm Spray

This is a progressive smoothing thermal-active action spray that eliminates frizz and leaves hair smooth and silky, with a gradual effect over time.

Keraterm Hair Ritual Kit

This kit contains all the essentials of the Keraterm Hair Ritual products to help maintain the health of the hair by eliminating frizz while adding shine and vitality.

INSTRUCTIONS

STEP 1: CLEANSING

Apply Keraterm Shampoo to wet hair, massage gently, then rinse.

STEP 2: NOURISHMENT

Towel-dry the hair, apply Keraterm Mask evenly with a brush, massaging lock by lock from the base to the ends. Apply a shower cap and leave on for 3-5 minutes. Comb using an anti-static comb, then rinse thoroughly.

STEP 3: SMOOTHING

Towel dry the hair, removing 50% of excess water. Spray Keraterm Spray all over the hair, comb through than blow dry using a brush. Spray again and use the straightener on one lock at a time for a flawlessly smooth effect.

RELATED ITEMS