Coming Soon: No Yellow Vegan
It is finally coming to Australian shores: Fanola No Yellow VEGAN Shampoo and Mask! We love our blondes and our vegan community, so it is only fair to make sure everyone is looked after. Vegans and animal lovers, we hear you! This is not just limited to vegans, but also those of you who are concerned about having nasties in your hair. The new formula is titled “Free” because it is free of sulphates, silicones and parabens. Why is it vegan? It is also free from silk! It is also cruelty-free as Fanola does not partake in animal testing, which goes against EU regulation.
The original No Yellow Shampoo became a viral sensation and blondes love it simply for its effective toning capabilities. It is one of the highest violet pigmented formulas on the market for toning unwanted yellow tones and creating more ash and silver tones in blonde hair. It works well as a pre-toner in the basin during technical services and for at-home maintenance in between salon visits. This means blondes can refresh and rejuvenate the quality of their colour in the comfort of their own homes.
How is No Yellow Vegan different from the original No Yellow formula?
The original No Yellow formula contains the active ingredient of Hydrolysed Silk Protein, which is known for its ability to replenish hair with cysteine, one of the 4 amino acids required to produce keratin in hair. This protein penetrates the hair and improves its elasticity against breakage, also forming a protective barrier around hair. While Hydrolysed Silk Protein has amazing benefits on hair, this ingredient isn’t exactly vegan – as we all know, silk is extracted from silkworms.
Fanola No Yellow Vegan has replaced the ingredient of Hydrolysed Silk Protein with Baobab Seed Oil that has a similar effect on hair. Baobab is known as the ‘Tree of Life’ as it is high in vitamin A, D, E & F as well as Omega 3, 6 & 9 Fatty Acids. The ingredient is becoming increasingly used in haircare products because it penetrates the hair follicle to enrich it with moisture and improve elasticity in hair. It is also highly nourishing on the scalp, often likened to Argan Oil, but without weighing the hair down.
What other benefits?
Fanola has taken on board feedback regarding the original No Yellow formula with some requesting more gentle and nourishing ingredients. This is because the original No Yellow has the ingredient of sulphate, which can consequently be a bit drying on some hair types. Many Fanola users had gone about this by combining No Yellow with the Nutricare range to balance out the effect and have achieved fabulous results using this technique.
Still, Fanola got to work in the lab on a mission to create a formula that is free of these ingredients and vegan. We know that our market is becoming increasingly more conscious about what they are putting in their hair. Fanola is all about innovation and keeping up with the latest trends and technology. It took a bit of tweaking with the ingredients and trying to balance the formulation to achieve the same toning results without the added nasties.
Fanola No Yellow Vegan has no sulphates, silicones and parabens. Why is this important?
- Sulphate is a common additive in haircare products that causes the foaming action and helps to loosen grease and sebum in hair. While it is effective in doing this, sulphate has been linked to organ toxicity, skin irritation and ecotoxicology (harmful to the environment). They also strip the hair of essential oils and colour on dyed hair. Sulphate-free shampoos can help maintain your colour for longer.
- Silicone is one of the most prevalent ingredients in haircare that is mostly found in conditioners as they help absorb and retain moisture from the air and leave a lightweight coating on the hair to protect it from frizz. However, they started to gain a bad rap as the overuse of silicon creates a build-up and makes hair greasy. Another concern is their potential environmental impact as they do not break down easily.
- Parabens are chemicals that have been used in beauty since the 1950s to prevent bacteria and act as a preservative. Studies on parabens have found that they mimic the activity of hormone estrogen in the body’s cells. This activity is associated with breast cancer as parabens have been found in breast tumours. Although this hasn’t been proven, prevention is better than cure.
All in all, Fanola No Yellow Vegan Shampoo is safer and gentler on the hair while still achieving the amazing toning effect of the original No Yellow formula.
How do you use it?
The procedure for using Fanola No Yellow Vegan Shampoo and Mask is the same as the original formula:
Firstly, apply No Yellow Shampoo on damp or dry hair, the first wash will open the cuticle to lift dirt and grease, and the second wash will allow the product to penetrate through hair. Massage the product throughout the length and ends of the hair. The shampoo will deposit the violet pigment into the hair to neutralise yellow reflections. Leave the product in for 5-10 minutes until desired result is achieved.
Next, apply the No Yellow Mask on dry or damp hair and leave it on for 3-5 minutes. The mask has a conditioning effect as its pH seals the cuticle to create a protective film over the hair that reflects and rejects yellow reflections. The result is soft and silky beautifully toned blonde hair.
Remember to wear protective gloves to avoid staining your fingers purple with this powerful formula.
Enjoy this review by Australia’s own Jade Madden in her YouTube video:
Fanola AU is beyond excited to launch this new product into the market and we hope you love it as much as we do. Keep your eyes open for launch dates or subscribe to our newsletter for future updates and exclusive offers.